The Ambienta is an international trade fair held annually in October at the Zagreb Fair in Croatia's capital, Zagreb. It's organized by "Zagreb Fair, Ltd." Ambienta not only represents innovation and excellence in the furniture and interior design sector but is also an integral part of Croatia's cultural and economic calendar. Its name reflects its core significance in the ambiance and interior decoration sector. The primary focus of the fair lies in architecture, design, construction, interior decoration, and art.

It brings together exhibitors from the furniture manufacturing, interior decoration, supportive industries, and wood sector. Notably, "ArhiBau.hr" is dedicated to innovative construction solutions, and "Art Zagreb" showcases top art pieces. For visitors from the tourism and hospitality sectors, the special "Hotel&Gastrotech" zone offers in-depth insights into the HoReCa program's trends and innovations. A special highlight is the "Zagreb Design Week" held during the fair, illuminating all aspects of design - from product design to visual communication and even fashion and food design. The main audience of the fair includes professionals from the aforementioned sectors, design enthusiasts, architects, and investors. The venue, the Zagreb Fair, is a prestigious exhibition ground renowned for its modern amenities and accessibility. Conveniently located in central Zagreb, it provides an impressive backdrop for both visitors and exhibitors. The fair location is easily reachable by public transport and car. In conclusion, Ambienta is much more than just a trade fair: it serves as a central hub for industry experts, showcases innovations, and testifies to Croatia's commitment in design, art, and construction.